At the end of a long day, sometimes you just need to shake it off! You won’t want to miss Retail’s Big Dance Party.
Getting the party started is Bryce Alakai, most recently known for winning the 2026 season of Love Island. Bryce is the resident DJ at Insomniac's Mesa venue and has built a reputation for delivering high-energy sets that keep the crowd moving, setting the tone for an unforgettable night.
Then, taking the energy to the next level, SOFI TUKKER hits the stage! The Grammy-nominated electronic duo is known for their infectious beats, global hits and electrifying live performances. Combining dynamic DJ sets with live elements, SOFI TUKKER will bring an unforgettable energy to the stage.
Retail’s Big Dance Party is a private event exclusively for registered NRF 2027 attendees.
Date: Monday, January 11
Time: 8:00 p.m. — 10:00 p.m.
(Doors open at 7:30 p.m.)
Location: The Manhattan Center
311 W 34th St, New York, NY
Admission: Included with your registration
Note: Access is not guaranteed and is subject to venue capacity at the time of arrival.
Google is the Title Sponsor of Retail's Big Dance Party!
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Supporting sponsor:
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