The store is a connected, intelligent and increasingly sustainable environment where digital innovation creates new opportunities for retailers, brands and consumers alike. From endless aisle capabilities that extend product choice beyond the shelf, to retail media networks that turn physical stores into powerful engagement platforms and technologies that reduce waste, energy consumption and operational costs, the future store promises to deliver more with less. But which innovations will genuinely transform the economics and experience of physical retail, and which risk becoming technology for technology's sake? Join Toby Pickard, retail expert at IGD, Magnus Larsson, President and CEO of Pricer and a leading retailer (TBA) as they explore the innovations reshaping the store, the commercial opportunities they unlock and what retailers must prioritize today to remain competitive tomorrow.