Ali Furman

Ali Furman is PwC’s US Consumer Markets Industry Leader, overseeing the firm’s Retail, Hospitality, CPG, Travel, Airlines, and Restaurant sectors across Advisory, Assurance, and Tax. An expert at the intersection of business strategy, technology, and culture, Ali advises global organizations on growth and transformation as shifting consumer behaviors continue to reshape the Consumer Markets landscape. Leveraging her extensive industry experience and the strength of the PwC network, she works closely with senior leaders to help them grow, transform, and capitalize on disruption in an increasingly dynamic environment. A recognized thought leader, Ali frequently speaks on Consumer Markets trends and emerging insights, helping organizations anticipate what’s next and prepare for the future. She is regularly featured across top-tier broadcast and print media, including CNN, CBS, NPR, Harvard Business Review, Bloomberg Live Radio, Good Morning America, YahooFinance, CNBC, and The TODAY Show. Ali is also an active industry advocate and sponsor of the National Retail Federation and the Consumer Brands Association, and she serves on the NRF Foundation Board. ​