Brent Mitchell

Brent Mitchell is the Senior Vice President, Social Media and Influencer Marketing for Sephora US. In this role, he oversees the retailer’s social media and influencer strategies, including the development of inclusive content and community-driven experiences that engage Sephora’s diverse community across its social channels. Through innovative programming and partnerships, Brent and his team ensure clients have access to the latest beauty trends, product discoveries, and conversations shaping the industry.

Brent also leads key global social media and influencer initiatives, including scaling Sephora’s global influencer activations and programs. Recent experiences have included creator immersion and education with Sephora’s expanded Korean Beauty offering across Sephora’s global markets.

Since joining Sephora in 2021, Brent has led social media launch campaigns ranging from highly anticipated brands such as Rhode, Haus Labs and Makeup By Mario, to first-of-their-kind partnerships like Olive Young. Most recently, Brent played an instrumental role in launching Sephora’s partnership with TikTok Shop and led the launch of Sephora Storefronts, the retailer’s creator-powered affiliate program that allows influencers to build shoppable digital storefronts and share curated product recommendations with their followers. He also oversees the Sephora Squad influencer program and has expanded Sephora’s online community efforts through initiatives such as Hearts Not Hate which helps create safe spaces online.

Prior to joining Sephora, Brent held brand and marketing positions at organizations like E! and Old Navy. He attended Georgetown University where he received his bachelor’s degree in foreign service and international economics. Brent lives in Los Angeles, California.