Vice President of Marketing and Creative Curation at Target
Target
Gigi Guerra is a VP of Marketing at Target, where she leads the Creative Curation team across talent partnerships, experiential events, enterprise styling, special projects—including the Soho concept store—and designer collaborations. Her work has brought partnerships to life with brands such as Roller Rabbit, Victoria Beckham, Hunter, Kate Spade, LoveShackFancy, Marimekko, Stoney Clover Lane, LEGO, and Levi’s.
Prior to Target, Gigi was VP of Marketing at Madewell, where she was part of the core team who helped build the brand from launch. She had a previous life in the media world at Condé Nast, working as an editor and writer for national women’s magazines including Lucky, and is a Parsons School of Design graduate.
Gigi grew up all over the US, moving constantly throughout her childhood, and has called NY home for many years. She’s the mom to twin boys.
Monday Jan 11
11:30am - 12:00pm
Gen Z and Gen Alpha don't consume media the way previous generations did. They discover products and brands through a fluid mix of creators, social platforms, haul content, peer influence, experiential events, and in-person shopping experiences. The path to purchase is increasingly shaped by authentic moments rather than traditional advertising. For retailers, adapting to this reality is essential. Success requires showing up in the moments that influence consideration and purchase, from creator partnerships and social content to pop-up activations, experiential retail, and even the resurgence of the mall as a destination for shopping, entertainment, and social connection. Above all, brands must earn attention rather than demand it, integrating naturally into the environments and experiences that matter most to these generations, where authenticity is a prerequisite for engagement.
