Executive Vice President & Chief Digital & Technology Officer
Levi Strauss & Co.
Jason Gowans serves as Executive Vice President and Chief Digital & Technology Officer at Levi Strauss & Co., where he focuses on bringing together the company’s engineering, data, AI, and digital product management teams to accelerate its digital transformation.
Jason joined LS&Co. in 2023 as the company’s first chief digital officer. He drives growth in digital channels and sharpens go-to-market operations using data-driven strategies. Throughout his career, he has built a strong track record of streamlining digital operations and delivering winning, consumer-focused strategies.
Prior to LS&Co., Jason spent a decade at Nordstrom across marketing, data science, and digital roles. He was senior vice president of digital commerce, leading growth for Nordstrom.com and NordstromRack.com. Earlier in his career, he held multiple tech industry leadership roles focused on data and personalization.
Sunday Jan 10
11:30am - 12:00pm
Agentic AI is reshaping not just how consumers shop, but how retail businesses operate, from the way work gets done internally to how brands show up across every touchpoint of the consumer journey. Levi Strauss & Co. and Etsy are approaching this moment from opposite ends of the retail spectrum.
Levi’s, a 170-year-old global brand, is accelerating its push into direct-to-consumer and digital capability as it evolves into a head-to-toe lifestyle retailer. Etsy, the online marketplace for unique and creative goods, is leaning into its roots as the home for human creativity in an increasingly automated world. Both are asking the same fundamental questions about AI while undergoing significant business transformations— just from very different starting points.
In this conversation, the Chief Digital & Technology Officers of both companies will share how they are embedding AI into how their organizations work, how they are using it to deepen and personalize the consumer experience, and how they are preparing for a world in which AI agents play an active role in how shoppers discover, evaluate, and buy.
