Editor in Chief
Glossy & Modern Retail
Jill Manoff is the editor-in-chief of NYC-based Glossy, which explores the transformation of the fashion, luxury, beauty and retail industries through the lens of digital and technology. She oversees the editorial content and growth strategy of the media brand, launched in May 2016. In February 2025, she was also named editor-in-chief of Digiday Media sister brand Modern Retail, a business publication covering the modernization of retail and commerce.
Manoff joined Glossy from Mode Media, where she was the editor of Glam.com starting in July 2015. Prior, she was the editor of searsStyle and head copywriter in Sears’ apparel division. She spent the start of her career in St. Louis as the fashion editor of Alive magazine, the fashion director and co-founder of Saint Louis Fashion Week, and a freelance fashion stylist, working for brands including Anheuser-Busch and Caleres.
Monday Jan 11
1:00pm - 1:30pm
Examining the growing role of creator trust in shaping consumer purchase decisions –specifically, what transforms creators into credible shopping companions. Influencers have evolved into storefront owners and product curators, and retailers are increasingly tapping into creator partnerships to blend in-store and in‑feed experiences. As a result, we’re seeing significant investment in creators as the new voice of the brand, along with heightened interest in driving creator‑led in‑store conversions. Several retailers have launched notable, narrative‑driven campaigns in collaboration with creators, signaling a shift away from traditional marketing funnels toward more dynamic, story‑based funnels.
