Joe Cano

As senior vice president, Digital and Lowe’s Media Network, Joseph Cano is responsible for the company’s retail media network as well as its digital and ecommerce strategy, sales and P&L, which includes managing relationships internally and externally for Lowes.com. He partners across the enterprise to deliver a best-in-class digital shopping experience by anticipating the needs and expectations of omnichannel consumers in the home improvement space. He joined Lowe’s in 2025.

Joe, who has more than 20 years of technology and retail experience, comes to Lowe’s from Zappos, where he was the chief marketing, merchant and growth officer. Prior to that, he managed P&L, product management, site merchandising, planning and buying as general manager, digital, for Jet.com and Walmart.com. His deep retail ecommerce experience also includes leadership roles at Saks.com and Saks Off 5th.

Joe received a bachelor’s degree in religious studies from Brigham Young University and attended Harvard Business School’s The Leadership Consortium. In 2023, he received the Pioneer of Change Award from Runway of Dreams for his contributions to advancing inclusion in fashion, and in 2024 he was spotlighted as a CMO of the Week by Brand Innovators. Joe volunteers with LGBTQIA+ youth who are entering the workforce and mentors four candidates each year to further their careers.