Co-Founder
Astra Works AI
Ken Fenyo is a senior retail and retail tech executive and advisor with a proven track record of bringing new ideas to market. He is Co-Founder & Principal at Astra Works, an AI strategy consultancy, and advises retail tech companies through Pine Street Advisors. Previously, he was CMO at Grabango, President at Coresight Research, and a senior consultant at McKinsey & Company. He was founder & CEO of YOU Technology, which he sold to Kroger in 2014, and prior to that VP, Loyalty & Digital at Kroger, where he created the industry's first digital coupon program. Ken holds degrees from Stanford and Harvard Law School.
Tuesday Jan 12
9:15am - 9:45am
Exhibitor Big Ideas Stage 5
Digital commerce has spent two decades becoming connected, personalized, measurable and increasingly intelligent. Yet the physical store, where most grocery shopping still happens, remains comparatively disconnected. That is beginning to change.
This panel will explore what happens when the physical shopping journey becomes a connected commerce experience, enabling retailers and brands to engage shoppers throughout the trip, personalize the experience, enable frictionless transactions, improve store operations, protect against loss, create measurable in-store retail media, better understand shopper behavior and bring it all together at retail scale.
Bringing together executive perspectives from retail, retail media and data, and in-store technology solutions, the discussion will examine both the opportunities created by a more connected physical store and the practical realities of making them work.
At the heart of the conversation is a simple question: What changes when the physical store finally gains the intelligence, connectivity and measurability of digital commerce?
