VP, Creative, Sponsorship, & Entertainment
DICK's Sporting Goods
Mark Rooks is a seasoned marketing leader with extensive experience in brand building and strategic partnerships. He drives innovative marketing campaigns and storytelling to connect with athletes and sports fans.
At DICK'S, Mark oversees an in-house content studio —Cookie Jar & A Dream Studios—focused on creating engaging sports stories that reflect the brand’s active lifestyle and passion for sport. He also manages partnerships with major sports organizations like the WNBA, LA28/Team USA, Boston Celtics, Boston Red Sox, and others, helping to build loyalty and drive sales.
Monday Jan 11
1:00pm - 1:30pm
Mirakl Stage, Javits North, Rm 406
Creator trust is becoming one of the most powerful forces in retail. As influencers evolve into curators and entrepreneurs, retailers are increasingly partnering with creators to connect digital discovery with in-store conversion. The result is a new model of marketing: one built on authentic storytelling, community, and trust rather than traditional advertising tactics. Brands that succeed are learning how to turn creator relationships into meaningful customer relationships.
