Martin Bailie

Martin Bailie brings three decades of shop floor-to-boardroom executive leadership across global retail, driving transformative growth for industry giants including Lidl, Primark, and Tesco Tata. As COO at Lidl Uk/Ireland, he served as a cultural and operational architect, orchestrating a comprehensive overhaul of systems, talent, and processes to double business growth. Later, as CEO of Tesco Tata Star Bazaar in India, he led the enterprise through rapid digital and supply chain modernisation during an extreme pandemic, earning Phygital Retailer of the Year recognition while engineering a private-label turnaround into a high-margin commercial engine.

Today, as Founder and CEO of MWB Advisory Ltd, he bridges enterprise retail with cutting-edge technology and investment capital. He actively advises global retail boards, funds and next-generation innovators—including Kallikor, Vusion, Edgify,  Quorso and more- on operationalising agentic AI, retail robotics/humanoids, connected store technologies , and smart discounter operating models. A prominent industry voice, his MWB Growth thought leadership series reaches an audience exceeding half a million worldwide.

A five-time RETHINK Retail Top 100 Retail Expert, three-time RETHINK Retail AI in Retail honoree, and dual RTIH Global Top 100 Technology Influencer, Martin proudly joins the Retail Voices class at NRF: Retail's Big Show in New York 2027!