Yaniv Zukerman

Yaniv Zukerman

CMO

Cust2Mate


Yaniv Zukerman is a senior marketing, strategy, and business development executive with over 25 years of experience driving growth, innovation, and go-to-market strategies across technology industries. He is Chief Marketing Officer at A2Z Cust2Mate (NASDAQ: AZ), where he leads global marketing, strategic partnerships, and business development, bringing next-generation smart shopping and in-store retail media solutions to market. Previously, Yaniv served as VP Global Marketing at NICE Systems, VP Portfolio Marketing at Comverse, and Partner at Shaldor Strategy Consulting. Throughout his career, he has combined strategic thinking with commercial execution, helping technology companies strengthen their market positioning, expand into new markets, and accelerate business growth. Yaniv holds degrees from the Technion – Israel Institute of Technology and Tel Aviv University.

Speaking in:

Tuesday Jan 12

9:15am - 9:45am

Exhibitor Big Ideas Stage 5

The last digital frontier: Reinventing the physical store

Digital commerce has spent two decades becoming connected, personalized, measurable and increasingly intelligent. Yet the physical store, where most grocery shopping still happens, remains comparatively disconnected. That is beginning to change.

This panel will explore what happens when the physical shopping journey becomes a connected commerce experience, enabling retailers and brands to engage shoppers throughout the trip, personalize the experience, enable frictionless transactions, improve store operations, protect against loss, create measurable in-store retail media, better understand shopper behavior and bring it all together at retail scale.

Bringing together executive perspectives from retail, retail media and data, and in-store technology solutions, the discussion will examine both the opportunities created by a more connected physical store and the practical realities of making them work.

At the heart of the conversation is a simple question: What changes when the physical store finally gains the intelligence, connectivity and measurability of digital commerce?