CTIO
Yochananof Supermarkets
Yigal Pedael is a senior technology and innovation executive with over 30 years of experience leading digital transformation, complex technology operations, and large-scale IT infrastructure projects. He is Chief Technology and Innovation Officer (CTIO) at Yochananof, one of Israel's leading supermarket chains, where he drives technology strategy, digital innovation, and the adoption of advanced retail solutions to enhance operational efficiency and the customer experience. Previously, Yigal served as CEO of Gal-Net Network Solutions, CEO of the Negev Technological C4I Campus, and VP of Information Systems at Nesher Israel Cement Enterprises. He also served in senior technology and cybersecurity leadership roles in the Israel Defense Forces, retiring with the rank of Colonel. Yigal holds degrees from Bar-Ilan University and Ben-Gurion University.
Tuesday Jan 12
9:15am - 9:45am
Exhibitor Big Ideas Stage 5
Digital commerce has spent two decades becoming connected, personalized, measurable and increasingly intelligent. Yet the physical store, where most grocery shopping still happens, remains comparatively disconnected. That is beginning to change.
This panel will explore what happens when the physical shopping journey becomes a connected commerce experience, enabling retailers and brands to engage shoppers throughout the trip, personalize the experience, enable frictionless transactions, improve store operations, protect against loss, create measurable in-store retail media, better understand shopper behavior and bring it all together at retail scale.
Bringing together executive perspectives from retail, retail media and data, and in-store technology solutions, the discussion will examine both the opportunities created by a more connected physical store and the practical realities of making them work.
At the heart of the conversation is a simple question: What changes when the physical store finally gains the intelligence, connectivity and measurability of digital commerce?
